Food branding and marketing - in-house or agency?

If you are not a marketing agency yourself, it’s advisable to outsource your marketing needs to an agency. The very first reason for this is – as you have the expertise in what your business does, similarly they do marketing as their core offering, hence they have expertise for the same.

Building an in-house team for food marketing services for your food brand can sound to be lucrative, but in reality it will have several pains. Okay, let’s take the context, did you get your food packaging designing done in in-house? Or you hired an agency for the same? In most of the cases the answer would be the first one where brands usually outsourced such needs to an external agency. When you ask the reason, they would most probably be replaying – we do have expertise in food and beverage branding in UK, that’s the reason we outsourced to an agency that does it perfectly.

Exactly, the reasons for not doing it in-house are – inexperience and lack of better understanding on the subject. These two reasons which quite dominantly stay with you when you start building your in-house designing or branding teams. Your team lacks expertise and experience and you will arrange for proper training for them. Moreover, it adds a lot to the administration and management overheads which may be difficult to handle for smaller companies. You will need to learn and experience from your mistakes. Then why spend time in making mistake still increase costs? The best approach is to outsource such needs to an external company or agency. It will not only keep costs to the minimum, but will also not add any kind of extra burden on your advertising and promotion budgets. 

Some of the online marketing ideas for food business?

Online marketing is on need for any business that cannot be avoided. A business has to allocate certain percentage of budget to it. Else, the overall marketing will be most likely to fail. Talking about online marketing, most of the businesses primarily spend on two things – search engine optimization and paid search marketing viz. pay per click advertising. But when it comes to food businesses, they need one additional channel in their marketing mix and that is – social media marketing.

Social media marketing means marketing on social networking websites like Facebook, Twitter, Google Plus, Pinterest etc. Marketing on these platforms need a different approach than search engine marketing. If you are looking to have an effective strategy for food branding, you must allocate certain percentage of your marketing budgets to social media marketing.

The first thing you should start with is Facebook where you should have a fan page.  Next, you should post updates from your company and the industry there at regular intervals. At least five times a week. In addition to all these, you also run ad campaigns on Facebook that will show up in the news feed and in the right sidebar of your potential customers. Most importantly, make sure to engage with your fans here. Whenever post comment, make sure to respond to them.

The next important channel website to have presence on is Pinterest. This particular website is different from most of the social networking websites. It’s a website that allows you share images about your brand, food beverage package designing, latest trends, your industry or anything else related. If used effectively, it can be very useful in promoting a food brand.

Other than these you can use websites like Twitter and Google plus as well.  Facebook, Twitter, and Pinterest allows you have paid ads as well.

PPC Marketing strategies for food and beverage companies

You would agree that when it comes to marketing and promotion online, every single industry needs a different approach. It applies more specifically in the case of pay per click advertising on major search engines like Google and Bing.

To be more precise, I am going to talk about Google AdWords and Bing Ads strategies for food and beverage companies.

Let’s talk in the context of Google AdWords. If you are able to make profitable campaigns on AdWords, you can have similar campaign of Bing Ads and it would work. Yes, there’s not much difference in the way Bing Ads work. AdWords is more comprehensive when you compare it Bing Ads and but they are similar as platforms.

The first thing for a food branding strategy with AdWords will be to have a separate campaign for Display Network. Yes, do not combine both search and display network campaigns. It will limit the level of you controls. Hence, it’s always great to have separate campaigns for these networks.

Next, have separate adgroups within the campaign to target by context and placements. Contexts can be built with a combination of keywords and topics. Have keywords like food beverage package designing, food packaging design uk, food companies, beverage companies etc. and combine with the relevant topics.

In the second adgroup, target to industry leading news websites and video placements. You can have managed placements for this purpose. Your third campaign in the GDN mix can be video ads. Yes, have video ads targeted to YouTube. It will help drive more engagement. Further, based on your budget, you can have expandable or pop up ads. They help in branding a lot.

Next, have a separate display network campaign targeted to Gmail. Yes, you will need to create gmail ads through ad gallery and placements will be required to be set to gmail.com only. This campaign again is known to do the branding effectively at comparatively lower costs.

Finally, if your website is structured well, you can use Dyanamic Search Ads campaign on search network. Most importantly, do not forget to have a dedicated search network campaign to address brand related queries.

Things to consider before hiring a packaging design agency

The appearance of your product is very important. It’s the first thing that your potential customers get to see. For this very reason, companies which succeed in communicating a certain meaning through the appearance of the products are known to succeed in establishing a competitive advantage in the very first place.

Especially when it is about food beverage package designing, it become far more important. If your designer is able design a packaging that somehow reflects the taste of product inside, it proves immensely helpful in marketing your product. This is the reason you should invest your time and effort in getting your packaging perfect.

The best approach to start with it is to hire a design agency with specification in food and beverage branding. Luckily, it won’t be very difficult task in the virtual world we live in today. Make use of online search engines like google and do some research with the terms like food and beverage branding UK, or food marketing agencies, or even food packaging design UK. Including the name of your country of locality in the searches will help you find local designing agency. And a local agency, needless to say, is the best option when you need close and frequent communication.

Get a brief for the kind your message you want your packaging to give ready with you. Explain this thoroughly to your design agency and give them the freedom to come up with designs they think would best be fulfilling your requirements. Don’t forget that designing is creative business and a designer should have the freedom to devise. So, do not chain them with so many directives, explain them the most important ones and once they show you the initial samples, work with them to revise and improve. This process will finally give your product an appearance that communicates brand philosophy effectively and serves your purpose in a better way. 

Top Services Essential to Success in Food Business

Succeeding in food business needs special efforts and strategies. Experts need to be hired by business to succeed in food marketing quickly. There are several factors in which success of business depends in the marketing. To reach to the right audience in market, food companies need to create special campaign using strategies to success. Food beverage package designing is essential to get alluring packet and improve sales of products immediately. Expert designers need to be hired to create special packet design for passing important information to potential customers. It is an important step for business looking to achieve success in food marketing quickly.

Nobody loves to buy foods products without knowing the products. To create a unique identity about the products, a special branding needs to be taken by business. Social media can be effectively used to create awareness and promote products to the right audience. Food and beverage branding UK is an important service offered by professional marketers to reach to right audience and increase sale. Gaining reputation among potential customers enable business to achieve success in marketing. Right marketing tactics needs to be used to create reputation among the potential customers and achieve success in marketing. It is an important step towards building a reputation and credibility of the potential customers in market. Acquiring reputation enables business to achieve success in foods marketing quickly.

A packet plays important role in protecting products and pass information to consumers. A good designed packet is useful to allure consumers and improve sales of products. This is why packet needs to be alluring, nicely designed and contain graphical images. Packaging design containing relevant features and images help in improving traffic and sales of products. Food packaging design UK is an ultimate service for business looking to success in marketing. Experienced designers observe products, customers and preferences to add in the design to create engagement. In each design of the packet, special information is passed to potential customers leading to sales of products. Hire our experienced designers to make your packaging design and marketing plan at affordable price.

How to Achieve Success in Food Business?

Ensuring success in food business isn’t easy. Marketers need to get a refine strategy and services from experts to achieve success. Using of modern strategies and innovative marketing methods are needed to reach to right audience to achieve success. To survive in tough food business, companies need to make efforts and select strategies that stand out in market. Food marketing services need to be taken from expert marketers found in the market. Top quality services from experts are useful for business to gain foothold in the market. It is useful to build a sound relationship with potential customers and promote products nicely in market. But, it is essential to get services from expert observing their expertise in delivering success.

Packaging design plays important roles in conveying special message to consumers. Alluring design with market relevant features are useful to connect and increase sales of products. Adding of modern and innovative graphic design in packet help to attract new consumers. This is why a good designed packet is useful to influence buying decision of the consumers. Food and beverage packaging design needs to be taken from expert designers found in the market. Expert designers add relevant features that are preferred by potential customers during buying the products. Packaging design is an important tool that can be used properly to improve traffic and sales of products.

Nobody loves to buy products from market without knowing about the brands. Eating of low quality products lead to disastrous health condition. Branding need to be done to create reputation and awareness about the benefits of the products. Mention nutritional facts about the product to win confidence of the consumers to increase sales. Food branding needs to be taken from expert marketers found in the market. It is a campaign to build reputation of the product/services to win confidence of the consumers. Winning confidence of consumers help business to increase traffic and sales of products in the market. This is why business need experts to formulate strategies that are useful to achieve success in food marketing. Hire our experienced designers and marketers to create special campaign to achieve success in marketing.