Online marketing is on need for any business that cannot be avoided. A business has to allocate certain percentage of budget to it. Else, the overall marketing will be most likely to fail. Talking about online marketing, most of the businesses primarily spend on two things – search engine optimization and paid search marketing viz. pay per click advertising. But when it comes to food businesses, they need one additional channel in their marketing mix and that is – social media marketing.
Social media marketing means marketing on social networking websites like Facebook, Twitter, Google Plus, Pinterest etc. Marketing on these platforms need a different approach than search engine marketing. If you are looking to have an effective strategy for food branding, you must allocate certain percentage of your marketing budgets to social media marketing.
The first thing you should start with is Facebook where you should have a fan page. Next, you should post updates from your company and the industry there at regular intervals. At least five times a week. In addition to all these, you also run ad campaigns on Facebook that will show up in the news feed and in the right sidebar of your potential customers. Most importantly, make sure to engage with your fans here. Whenever post comment, make sure to respond to them.
The next important channel website to have presence on is Pinterest. This particular website is different from most of the social networking websites. It’s a website that allows you share images about your brand, food beverage package designing, latest trends, your industry or anything else related. If used effectively, it can be very useful in promoting a food brand.
Other than these you can use websites like Twitter and Google plus as well. Facebook, Twitter, and Pinterest allows you have paid ads as well.
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